microphone research

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Cultivating robust and trustworthy relationships with sources is a skill that is as important for journalists as writing a strong intro and being able to fact-check, but developing a connection with your interviewee can be challenging at times.

According to Keith Woods, vice president of newsroom training and diversity at NPR, “sourcing the news — meeting people; building relationships; working out the terms of engagement — is part skill, part art”.

Woods asked three of the organisation’s correspondents for their tips on finding, developing, engaging and quoting sources.

Their advice is rounded up in this post on the NPR Training website, and includes taking the time to get to know people and asking them how they would prefer to communicate, as well as giving something back by offering new information on topics that matter to the person you are hoping to profile or interview.

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